Digitalize Your Business: Become digitally visible

Here we are providing working solutions, approach and tools to realize the benefits of digitalization at minimal investments. This journey involves 4 steps and we talk each of them one by one. Let's take first step "BE-come DIGITALLY VISIBLE".

STEP 1: BE VISIBLE - Establish your digital identity

1. Listing your business: List your business on Google and other social media platforms (Facebook, Instagram, WhatsApp Business, Pinterest etc.). Google business listing is free and it provides opportunity for business to be discoverable in digital world. It can host product catalog along with offering mini website. Facebook, Instagram page provide an opportunity to make your business and products discoverable on social media. WhatsApp Business account is handy to list your product catalog and engage with customers, partners quickly.

2. Have your own website: Your business identity will get boost by having your own website. Having your own website would enhance your digital presence multi-fold, if done rightly. This require your own domain and website hosting service apart from building your website. Here there are certain low cost or free options to start with.

   • In Digital world, your domain is your identity. Research on good domain name reflecting your business and brand. We recommend to analyze trademark-able name to avoid any infringement, domain name availability Consider annual subscription charge and renewal charge, subdomain limits, security certificate (SSL) availability, email forwards minimally while deciding domain service provider. Hostinger, NameCheap, Squarespace are some of popular domain registrar providing the good quality service.

   • All popular website hosting platform offers free hosting service under their domain like Google sites, wix, wordpress etc. Even if you decide to use anyone of free hosting service, better to purchase domain for your exclusive business identity. While deciding website hosting service, check service availability (above 99.5%), bandwidth (based on expected user traffic accessing your web site), server capacity, data replication (for backup in case of failure).

   • Business email subscription is recommended for those looking to establish their brand in digital world. Microsoft 365 and Google are two most popular business email service providers.

Note: We are affiliate partners for popular service providers and give promotional coupons/links as available time to time. Users/customers are advised to take their own decision after checking best offers.

3. Build digital portfolio / catalogue and share across Web site, Social Media, Blogs, Business portals.

   • Digital presence require your products and services to be presented in terms of Images, Textual descriptions, Videos of your products and categories. Preparing good quality product catalogue is the necessary step to expand your business online.

   • Sharing digital portfolio through online channel enable business to be searchable by potential customers. Ensuring high quality responsive images, easy to understand product description, categorization or grouping of products, videos explaining products and benefits would pay off quickly.

   • There are easy to use free tools available for non-technical persons to quickly create digital contents such as banners, images, animated videos. Canva, Freepik, Vectary, are some of the popular tools here.

4. Expand your digital foot-print:

   • Business portals, Web sites and Social Media containing your product catalog will enable you to get potential leads which can be converted to sales.

   • If you are into retailing, wholesaling or service providers; listing your products on marketplaces would enable you to geographically spread your products visibility and generate leads at much larger scale. However this require readiness of your business functions to operate digitally. Hence we recommend to expand here after ready your business for digital engagement.

   • Having partnerships with affiliate and marketing channels would further accelerate your brand's foot-print.

Through these steps, your digital identity will be established which serve as a foundation. This will be further enhanced in iterative manner as your business adopt digitalization in day to day operations - sales & support, billing & accounting, marketing & logistics.